The Sturgis Motel logo.

84th Annual Sturgis Motorcycle Rally

Friday August 2 – Sunday August 11, 2024

The Sturgis Motorcycle Rally kicks off every Summer during the beginning of August. Located in Sturgis, South Dakota, the rally attracts hundreds of thousands of visitors annually. The first rally was held on August 14th, 1938 by the town’s motorcycle enthusiast group called the Jackpine Gypsies. The group came together to perform tricks and stunts. Since then, with the exception of 1942 at the height of World War II, the rally has pursued every year and now generates, on average, up to $800 million in revenue each year!

The Sturgis Motel offers the perfect venue to call home during your trip to the Sturgis Motorcycle Rally. Located on Junction Ave, we’re just minutes from all the action of downtown Sturgis! Sturgis Rally reservations are available through direct booking only. Give us a call to check availability and get the best rates! 

Photo of Main Street Sturgis, SD during the Sturgis Motorcycle Rally.

The Sturgis Motorcycle Rally hosts an impressive line-up of artists annually ranging from local and home-grown bands to world-renowned acts. Some of these artists performing at the rally have included names such as Kid Rock, Lynyrd Skynyrd, Snoop Dogg, Bret Michaels, Rob Zombie, Ozzy Osborne, Koe Wetzel, and more!

Sturgis will truly rock you with electric venues such as the Buffalo Chip, Full Throttle Saloon, Glencoe Campground, Loud American Roadhouse, Iron Horse Saloon and more. 

Learn more about the Rally’s history.

Who can blame the countless guests for attending the Sturgis Motorcycle Rally every year?! With an intensely energetic and rip-roaring environment and activities to experience including live music, food, vendors, entertainment and some of the most beautiful riding in the country.

Photo of bykers riding near the Sturgis Motorcycle Museum.

The Sturgis Motorcycle Show is the perfect event for all motorheads to come together and rev/show off their rides. Riders assemble at full-throttle to display their motorcycle’s unique build, colors, and designs.

The annual Motorcycle Show is looked forward to by rally enthusiasts as it offers a sensory experience filling the streets of Sturgis with the sounds of the engines, the feeling of adrenaline as riders display their stunts and tricks, and the visuals of design decals.

The Sturgis rally provides a unique shopping experience for all its visitors. Vendors set up shop from near and far selling official customized Sturgis Merchandise, Harley Davidson clothing, motorcycle décor, and more.

Call us for your next visit to Sturgis, SD!

Exterior photo of The Sturgis Motel during the Sturgis Motorcycle Rally.

There are plenty of dining options in the Sturgis area that will satisfy your cravings after a long day of headbanging and riding. Whether you are craving an all-American meal from The Knuckle Saloon, legendary steak tips at The Loud American, or authentic Mexican food from La Risa Mexican Cuisine, Sturgis has great food to refuel you for the rally.

Sturgis is located adjacent to the beautiful Black Hills. The rally hosts multiple riding trips in the hills including the annual Mayor’s Ride, Medicine Wheel Ride, Ride with a Local, Police Chief’s Ride, and Pearl’s Girls Ride.

Each ride offers a stimulating experience of feeling the crisp Black Hills air on your face and sightseeing its natural breathtaking views. Check out the Rally’s ride maps below that stretch out towards every direction of the hills reaching Black Hills landmarks including Mount Rushmore, Crazy Horse, Bear Butte, Needles Highway, Badlands National Park, and more!

Ride Maps

Call us for your next visit to Sturgis, SD!

Exterior photo of The Sturgis Motel during Rally Week.

And what better place to rest your head after a fun and adrenaline-filled day than at the Sturgis Motel?! Located at the heart of Sturgis on Junction Avenue, be at the center of all of the action!

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